Nice To Pet U — The wallet for people with a pet

Built on licensed infrastructure

E-money & payments — PSD2 / EMD2Licensed EMI · ACPR France MastercardSEPAKYC / AML GDPREU passported

The product

A complete financial product.
Verticalised on one category.

Fourteen screens, already built. Everything you expect from a modern financial product — plus the one category none of them has ever indexed.

Named pet card

A Mastercard carrying your pet's name. Virtual from day one, physical on the paid tier — the reason people show it to other people.

Cashback network

Commission earned on referral purchases at partner businesses is split with the user as cashback. The user chooses where their half goes: wallet balance or a shelter.

Shelter donations

Every activated card carries a donation option on its cashback to a founding shelter partner. Shelters hold their own account — the cashback is transferred directly to them, never held by us.

Instant transfers

SEPA transfers between users and to listed pet businesses — vets, groomers, sitters — settled from the app.

Pet spend analytics

Full-screen breakdown of what your pet actually costs: food, health, grooming, insurance — categorised automatically.

Partner directory

A searchable map of pet businesses that accept the card and take part in the referral programme. Directory and payment rail, not a marketplace.

Architecture

Licensed-partner model —
fast, compliant, scalable

Nice To Pet U operates as a distribution partner under the French EMI licence of an authorised Electronic Money Institution, supervised by the ACPR and passported across the EEA. It is the same architecture behind most European fintech products.

No banking licence to obtain — operational in months, not years, with no capital requirement
The EMI holds the licence and safeguards client funds, segregated at a tier-1 European bank
We own the product — interface, customer relationship, pet data, commercial model
The EMI operates the plumbing — KYC and AML, Mastercard scheme membership, regulatory reporting
One licence, EEA-wide — 30 countries reachable without a second authorisation
Subscription revenue from day one — the model does not depend on how much anyone spends
The pet layer is ours alone — profiles, named cards, categorisation, shelter network: not replicable by switching provider

We hold no funds: no deposits, no lending, no custody. Money moves between accounts held at the licensed institution, including the shelters'. The trade is a ceiling — no lending, no interest income — and that ceiling is what makes a licensed acquirer want this.

Recent activity

Veterinary clinic

Physical Mastercard · Today

−€145.00

Cashback · partner store

Your half of the commission · Today

+€4.20

Sent to shelter

Transfer to shelter account · Today

−€4.20

Pet sitter

Instant, account to account · Yesterday

−€25.00

Balance

€248.60

EUR · Segregated and safeguarded under EMI rules

Timeline

Three phases,
from build to scale

The application and the regulated plumbing behind it exist and run in a sandbox. Everything the directory, the business tier and multi-market reach depend on happens at launch, not later.

Phase 1 · Build · Months 1–6

Foundation and regulated setup

NTPU B.V. incorporated — done
14 screens designed and built — done
Provider sandbox integrated — done
Provider agreement signed
Backend schema, KYC flow, token exchange
IBAN and virtual card live
Founding shelters and pet businesses onboarded
Private beta

Phase 2 · Launch · Year 1 · Seed

Public launch, all four tiers

App Store and Google Play release
Physical named pet cards issued
All four tiers live, business included
Partner directory open across launch markets
Referral network live: shelters, walkers, sitters, groomers, vets, communities, creators
Multi-market from day one under the EEA passport
Target: 40,000 active users · 2,800 paying

Phase 3 · Scale · Year 2–3 · Series A and B

Density, depth, expansion

Directory scales into a paid two-sided network
Referral engine at volume, blended CAC falling
Deeper EEA coverage and local IBANs
Series A, then Series B
Year 2: 250,000 active users · 20,000 paying
Year 3: 1,000,000 active users · 90,000 paying

Plans

Free to enter.
Paid to benefit.

A feature wall, not a free trial. The free tier exists to build the base and prove engagement; it is funded by the raise, not by interchange. Annual billing is offered at a discount because it is the single strongest lever on churn.

Free

€0

Free, permanently

Virtual Mastercard
Pet profile and named card art
Send and receive money
Basic spend analytics
Partner directory, view only

Live at launch

Standard

€4.99 / month

or €49 / year

Everything in Free
Virtual card
Referral cashback across the network
Choose: wallet credit or shelter
Full pet spend analytics
Shared access for co-owners

Live at launch

Premium

€9.99 / month

or €99 / year — save €20

Everything in Free
Referral cashback across the network
Choose: wallet credit or shelter
Full pet spend analytics
Shared access for co-owners
Physical named pet card

Live at launch

Business

€9.99 / month

Vets · groomers · sitters · shops

Listed in the partner directory
Accept instant transfers from the base
Run a referral offer to acquire customers
Team cards with spending controls
Web dashboard and export

Live at launch

The only difference between Standard and Premium is the physical card. Business pricing is set at the European neobank floor — Qonto opens at €9 a month, Revolut Business at €7 — because the supply side is an acquisition channel before it is a revenue line.

Distribution

The acquisition budget
becomes income for the network

Every neobank pays to acquire a user. Revolut, Monzo and N26 proved that paying the customer beats paying the ad platform. We take the same budget and route it through the people who already hold the relationship with pet owners — and everyone in the chain earns from it.

Shelters earn on every activated account, on top of the cashback their supporters redirect to them
Dog walkers, sitters, groomers and vets earn on the customers they already serve
Pet communities and creators get a tracked link and a per-activation rate
Pet owners earn on friends they bring in, in wallet credit or as a shelter donation
We pay only on activation — a controlled cost per effective user, not per impression

Referral acquisition is why blended CAC is modelled to fall from €75 to €50 while the sector benchmark sits at €37.50 on paid-led acquisition. We spend more per user than an ad-led model and buy a better one: referred users arrive with a reason to stay.

Financials

Base scenario,
three years

The product is built and the entity is incorporated. Year 1 · Seed begins at regulated launch, six months from close.

Pre-Seed

€400,000 · 10% equity

6 months to regulated launch: backend and KYC build, provider integration, legal & compliance, card issuing.

Year 1 · Seed

€530K · 40,000 users

Go-to-market. 7% paid conversion, 2,800 paying subscribers. Blended CAC €75, referral-led.

Year 2 · Series A

€3.8M · 250,000 users

8% conversion, 20,000 paying subscribers. Blended CAC €60 as referral displaces paid acquisition.

Year 3 · Series B

€16.9M · 1,000,000 users

9% conversion, 90,000 paying subscribers. Blended CAC €50. EU-wide expansion.

Valuation reference is a proposed term, not a transacted price. The €400K pre-seed funds Year 1 · Seed; the trajectory above assumes subsequent financings and dilution accordingly. Conversion of 7–9% sits above Monzo's 7.4% consumer rate and below the 12% European pet insurance penetration. CAC is modelled to fall from €75 to €50 as referral acquisition displaces paid; the sector benchmark is €37.50 at Monzo, paid-led. Provider fees per card and per account are not yet contracted and are the largest open variable in the cost base.

The wallet for
pet parents

Large, emotional,
and unserved by fintech

A complete financial product.
Verticalised on one category.

Named pet card

Cashback network

Shelter donations

Instant transfers

Pet spend analytics

Partner directory

Licensed-partner model —
fast, compliant, scalable

Three phases,
from build to scale

Foundation and regulated setup

Public launch, all four tiers

Density, depth, expansion

Free to enter.
Paid to benefit.

The acquisition budget
becomes income for the network

Base scenario,
three years

We are building the financial infrastructure,
verticalised on a €54 billion market.

A complete financial product.Verticalised on one category.

Named pet card

Cashback network

Shelter donations

Instant transfers

Pet spend analytics

Partner directory

Licensed-partner model —fast, compliant, scalable

Three phases,from build to scale

Foundation and regulated setup

Public launch, all four tiers

Density, depth, expansion

Free to enter.Paid to benefit.

The acquisition budgetbecomes income for the network

Base scenario,three years

We are building the financial infrastructure,verticalised on a €54 billion market.

A complete financial product.
Verticalised on one category.

Licensed-partner model —
fast, compliant, scalable

Three phases,
from build to scale

Free to enter.
Paid to benefit.

The acquisition budget
becomes income for the network

Base scenario,
three years

We are building the financial infrastructure,
verticalised on a €54 billion market.